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Vandana Jain
Brooklyn, NY
Neighborhood: Crown Heights



ARTIST STATEMENT: In 2001, Vandana Jain came across a digital repository of corporate logos, hosted on a Russian site. Coming directly from a practice of assemblage and collage, she saw an opportunity to use these symbols, and to draw on their instant recognizability and branded meanings. For the last decade, she has focused on using this "alphabet," to see what it can say about capitalism, globalization and consumerism. Her work often uses labor-intensive techniques and handiwork such as embroidery, to contrast with the clean aesthetic nature of the brands and mass-production. Through her work, this corporate symbolic language is exploded, and what remains is a re-examination of the structures that define the 21st century.
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