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Lilyan Aloma
Brooklyn, NY

Media:Photography;


ARTIST STATEMENT: I began exploring the streets of Manhattan with my camera at the end of 2001. Manhattan, a place where styles intersect, decades collide and cultures converge as the numbers of buildings in our borough explode. And to further intensify the complexity of this landscape there were media driven messages at the turn of every corner. As billboards imposed their presence upon our city I recognized their power to alter our visual frame of reference as they collided with our daily lives. While walking down Broadway in the 20’s, I had the sense that I was being observed. From behind me the face of a woman peered out. She had been imprisoned in brick and iron by a Gap ad. I suppose another point of view could have been that the buildings had created a perfect frame for her face. The comedy of this moment tickled my imagination and billboards became a fascination. Icons of commercial culture elevated to god-like status. Giant Eyes looking down from above, faces and torsos of enormous proportion intercepting brick, glass and steel. They play with our perception, they play with our minds. My eye approached each site (sight) with the curiosity of an archeologist. I began to deconstruct the layers of billboard and building. Through the viewfinder the parts of each billboard became more important than the whole and much grander than their commercial intent. What emerged were unexpected juxtapositions; a remix of visuals that played further with our perception and us. And as a result of this body of work there grew a greater understanding of my process as a photographic artist. “For myself, the magic of photography is in the viewfinder, in the moment of visual recognition: in the “seeing” of a subject as only a photographer can at the moment she or he takes the photograph. In this small rectangle (viewfinder) a microcosm is gathered. The elements that are assembled in the frame while informed by the subject are drawn together by my intuition when the shutter is released. New York’s vitality and spirit have provided me with a unique palette to fine tune my eye and elevate my sense of composition while celebrating my favorite place on earth.”
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  • Oh My!
    2007
    Infrared Film Photograph
    Hand Painted Billboard Footklocker East 13th and University Place

  • Conscience
    2004
    Silver Gelatin Photograph
    Hand Painted Billboard Metropolitan Life Insurance Park Avenue and 23rd Street

  • Billscape Barnes & Noble
    2005
    Silver Gelatin Photograph
    Billboard Scrim The film "Batman" Barnes & Noble, Seventh Avenue and 20th Street

  • One Way
    2003
    Infrared Film
    Hand Painted Billboard Amtrak Eighth Avenue and 34th Street

  • Crosstown
    2003
    Silver Gelatin Photograph
    Billboard Louis Vuitton 57th Street and Fifth Avenue

  • Tree Mask
    2005
    Silver Gelatin Photograph
    Billboard Cuervo Tequila Broadway and Lafayette Street

  • Full of Grace
    2007
    Infrared Film Photograph
    Billboard Evian Mineral Water Ninth Avenue and 14th Street

  • Port of Entry/1
    2003
    Silver Gelatin Photograph
    Billboard Seventh Avenue and 26th Street

  • Billscape Parking Lot
    2006
    Silver Gelatin Photograph
    Billboard Scrim Movie "Munich" Seventh Avenue and 25th Street

  • A Hand for Steve
    2006
    Digital Photograph on Canvas
    A Hand Painted Billboard in Progress Steve Madden Shoes Broadway and Lafayette Street

  • New York Out Loud
    2008
    Digital Photograph, Pigment Inkjet Print Print
    Juxtaposition of Billboard and Moving Vehicles Venus Williams Broadway and Bond Street

  • Billscape Thompson Street
    2005
    Film Photograph, Digital C Print
    Billboard Canvas Museum of Modern Art Houston Street and Thompson Street

  • Billscape Houston Street
    2002
    Film Photograph, Metallic Inkjet Print
    Billboard Evian Mineral Water Houston and LaFayette Street

  • Conscience Progressing
    2004
    Film Photograph, Pigment Inkjet Print
    Hand Painted Billboard in Process Metropolitan Life Insurance Park Avenue and 23rd Street

  • Billscape Pine Street
    2008
    Digital Photograph, Metallic Inkjet Print
    Billboard Movie Poster
 








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