BRIC Contemporary Artist Registry

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Vandana Jain

Brooklyn, NY

Website: vandanajain.net

Neighborhood: Crown Heights

Media:Installation; Fabric; Animation; Public/Site Specific;
Genre:Social Criticism; Popular Imagery; Appropriation; Symbolic; Spiritual; Site-Specific; Pattern; Conceptual; Hard-Edge; Design; Craft/Folk; Political;

ARTIST STATEMENT: In 2001, Vandana Jain came across a digital repository of corporate logos, hosted on a Russian site. Coming directly from a practice of assemblage and collage, she saw an opportunity to use these symbols, and to draw on their instant recognizability and branded meanings. For the last decade, she has focused on using this "alphabet," to see what it can say about capitalism, globalization and consumerism. Her work often uses labor-intensive techniques and handiwork such as embroidery, to contrast with the clean aesthetic nature of the brands and mass-production. Through her work, this corporate symbolic language is exploded, and what remains is a re-examination of the structures that define the 21st century.

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Artist Links:
PS 1 Studio Visit
Artasiamerica
NYFA Current Feature
LMCC
Jiffy Pop

Dazzle
2014
artists tape
"Dazzle" is a wall-based tape installation executed in the style of WWI naval camouflage. For this installation at Smack Mellon, I continued my exploration of dazzle camouflage applied to
Dazzle (detail)
2014
artists tape
"Dazzle" is a wall-based tape installation executed in the style of WWI naval camouflage. For this installation at Smack Mellon, I continued my exploration of dazzle camouflage applied to
Dazzle
2015
artists tape
"Dazzle" is a wall-based tape installation executed in the style of WWI naval camouflage. For this installation at Smack Mellon, I continued my exploration of dazzle camouflage applied to
Enlightenment
2012
cast sugar 60" in diameter
This work is created from 48 casts taken of the packaging that was used to hold compact fluorescent lightbulbs.
Sugar Mandala
2010
cast sugar 42" x 42" x 4"
For this work, I cast sugar into blister packs, using their found forms as molds. In this manner, a new positive is made from these empty spaces used to house consumer items. Here is a partial list of
Fortune
2012
animation 3:34 min
'Fortune' is an animation based on data from Fortune Magazine's annual ranking of the highest grossing global corporations. The top 100 companies of the fiscal year ending in March 2011
Group of Twenty
2012
cotton floss on aida cloth 4.5 x 5 inches
This series of small cross-stitch embroideries represent various international political and economic groupings. This work depicts the nations that comprise the G20, group of the financial ministers o
BRIC(S)
2012
cotton floss on aida cloth 1 x 6.5"
BRIC (Brazil, Russia, India, China) was can acronym coined by an economist to refer to the four largest developing economies that had the potential to overtake the GDP of the developed nations. Thes
Next Eleven
2012
cotton floss on aida cloth 3 x 3.5"
This work shows the flags of eleven countries that, according to Goldman Sachs, constitute the fastest growing economies after the BRICs.
Aphabet
2003-2011
wool on linen 76" x 136"
This work is a series of 26 hand-embroidered panels where I substitute each letter in the English alphabet with a corporate logo. Larger themes I was thinking about while making this work include: 19
F (Fidelity)
2008
wool on linen 16 x 16 inches
G (Girl Scouts)
2008
wool on linen 16 x 16 inches
Prayer Flags for Healthcare
2009
screenprint on fabric variable
For this work, I have collected various healthcare, pharmaceutical, and charity logos, particularly ones that utilized heart, hand, or person imagery, and arranged them into a meta-icon. Using the for
Prayer Flags for Healthcare
2009
screenprint on fabric 10 x 13" each
see previous image
Prayer Flags for Healthcare
2009
screenprint on fabric 10 x 13"
For this work, I have collected various healthcare, pharmaceutical, and charity logos, particularly ones that utilized heart, hand, or person imagery, and arranged them into a meta-icon. Using the for
World Empire Dominion
2010
acrylic on existing wallpaper 60 x 84 inches
Inspired by the notion of corporate personhood, I’ve started creating figurative forms from logos. In this work, I draw together symbols from various industries including real estate, freight tr
Deere Crossing
2007
wood, sintra, enamel 12.5’ x 17.5’ x 3.5’
This sculpture, installed at Socrates Sculpture <br>Park in 2007-2008, is a bridge based on the logo of the agricultural company John Deere. By inviting viewers to walk through and interact with
GE Highway
2006
cardboard, strapping tape, chalk 15' x 15' x 5"
<br>This closed highway system is composed of eight interconnected GE logos. The project imagines a fictitious highway shaped by corporate sponsorship and advertising, where commuters have to dr
John Hancock's America
2005
plywood, felt, artificial turf, phosphorescent stars and paint 12” x 10’ x 12’
<br>This is a fictitious topographical map of the United States of America, where the land elevations are defined by the logo of John Hancock Mutual Insurance Company, which is a direct copy of
Merger
2005
paint and string 25 x 26 x 14'
<br>The logos of two companies and their differing sensibilities collide in this graphic visualization of the 1999 Exxon-Mobil oil merger.

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